The concept “Enterprise Content Management” no longer reflects market dynamics or knowledge needs in the digital era. For years, it has tried to serve companies all over the world but is now surpassed by another approach. Content Services are definitely the new hit.
It’s a fact that there is more content nowadays than ever before and it exponentially grows every day in different formats and channels. Companies are still not able to efficiently managing it. What’s missing?
We all need content and the failure of ECM
The problem is that content management, as we know it, has shifted from purely document and content specialists to a broader base of knowledge workers struggling with things like complexity, compliance, lack of time and confusing processes. It’s becoming more and more difficult for them to get the content they need when they need it! Besides, ECM solutions simply didn’t meet their promise of being a single, centralized enterprise content platform for accomplishing four goals:
- Regulatory compliance and risk management.
- Retention and dissemination of business knowledge.
- Cost and process efficiencies.
- Innovation and new ways of working.
Only the first one has been successfully achieved. The three others require much more that an ECM solution can deliver.
As highlighted by Gartner, the Content Services approach is the answer to fulfilling these critical four goals. Why? Because it’s strategic and not technology-oriented and because it provides an evolved way of thinking about how to solve content-related problems. It blends the reality of what is happening now and the emerging technology of the near future.
Instead of a single solution that promises to solve all the business challenges (and don’t), the concept includes Applications, Platforms, and Components.
Three reasons why Content Services should be a top priority
1 – Content Services deliver quick wins to business problems NOW. It’s not a platform that will provide a compromised solution in 6 months’ time or later.
Content Services Applications are specific to vertical industries or horizontal uses and provide an immediate solution to a content problem. They may include things like correspondence management, case and claims management, contracts management and patient records management.
2 – Content Services guarantee the content is accessible, usable and manageable regardless of its repository.
Content Services Platforms represent the evolution of the ECM repository. They have their own repository or content server and may also integrate external ones through connectors and APIs. As said by Gartner, “content services platforms are integrated sets of content-related services, micro-services, repositories and tools that support standard enterprise content use cases.” They typically include things like document management, capture, search, indexing, categorization, version control, workflow, records management or content analytics. Content services platforms support several deployment options, including on-premises, in the cloud or hybrid.
3 – Content Services are a combination of robust content strategy and federating technology
In a services-oriented world, Content Services Components greatly enhance the capabilities of content in some way. Services may come from multiple platforms or providers, and they will be then integrated together and with other applications according to particular needs. Some very practical examples are an application that analyses and automatically tags through robotics content or a service that translates content from one language to another.
Content Services approach gains
By using a combination of robust content strategy and federating technology, organizations are better placed to achieve all of the goals promised and failed by ECM, summed-up in the following gains for the business:
- Easy access to data, regardless of its location, format, and channel.
- Reliable and aggregated information.
- Alerts from predictability information.
- KPIs defined and monitored.
- Cost control.
- E2E process visibility.
- Performance improvement.
- Leverage on existing systems.
- Governance, security, and compliance.
- Fast introduction of business innovations/changes.
Content services are (definitively) a Top Priority for 2017, and we are here to make it a reality for your company.
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